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Northern Colorado SEO Experts

Your One Stop Shop To Get To The Top! (of Google that is)

SEO experts in Colorado

What is SEO?

In this article, we will discuss the definition of SEO, or “search engine optimization.” Simply put, SEO refers to the methods that are used in order to have your content rank well within the search engines. Perhaps you own a website or have your own content that you would like to see hold a higher place of rank when searches related to your content are made. Then you would want to use every ethical method available to you in order to see this happen. What techniques can be used?

The first technique when it comes to search engine optimization of your content is carefully selecting your keywords. When you are creating your content, whether that be a web page for your business, a blog, etc., you want to utilize keywords that will have a large number of searches while offering you little competition. For example, say that you are operating a blog dedicated to making jewelry. A good keyword would relate to your blog post, such as a post discussing how to make a stretchy beaded bracelet. You would want to use “stretchy beaded bracelet” or something along those lines as long as it was searched often but not used much by other blogs dedicated to jewelry. In order to make sure you use the best keywords that you can for your content, you may want to consider using a keyword search tool.

Another note about keywords: Once you have selected the correct keyword to use, you will want to place it periodically throughout your post. Two or three times is ideal for shorter posts, and be sure to place it in your first paragraph and title.

Something else that the search engine enjoys seeing, and therefore rewards with a higher rank, is using video content. If you run a blog or own a website, using high-quality videos is an excellent way to improve rank within the search engines and receive more organic traffic to your content.

The last technique we will mention is to back-link to your previous work. Think back to that handmade jewelry blog. In each post of your blog, it would be highly beneficial to include links that would lead your viewers to another article that is related to the one that they are reading that you posted previously. This is a trick that the search engines enjoy seeing.

In conclusion, SEO is a must for those who want to drive organic traffic to their content and experience a higher rank within the search engines.

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Northern Colorado SEO

Why Do Businesses Require SEO?

Nowadays, every business must be investing a lot of time, energy, and resources into their own SEO efforts for various reasons. Below, we will be going over exactly why SEO has become mandatory for businesses to invest in.

Reasons Businesses Need SEO:

1. Increasing Competition.

One of the main reasons businesses need to be investing in SEO has to do with the increasing number of competitors entering the marketplace. The barrier to entry has dissolved for a lot of industries because of e-commerce and the global market. As a result, businesses are forced to compete for consumers in a much more competitive environment. To keep up with the competition, you must continue to invest in new ways to market your business.

2. Consumers Use Search Engines.

Another reason it is so important to invest in SEO has to do with the consumer’s buying process. Nowadays, it would be hard to find a customer that doesn’t use their favorite search engine to begin their buying process. A majority of consumers are actively using search engines to research businesses, brands, products, and services. Therefore, if your business is not currently targeting this increasing traffic, you are going to miss out on a large percentage of the market. The way consumers are actively using their favorite search engines make it imperative to really focus on ranking well for respective buying keywords and phrases within your industry.

3. Save Money On Marketing.

The fact is, SEO is one of the most affordable ways to get your business noticed and to generate more sales within your business. As a result, you should be spending a lot of time, energy, and money into ensuring that it is as effective as it can be. After all, it is a way to generate free traffic and free exposure for your business. At the same time, it can help you build brand authority as well. Therefore, it can really help to drive traffic to your website and business and it can even help to boost conversions by becoming a brand authority within your respective industry.

Overall, you will want to continue to invest a lot of time and money into ensuring that you are ranking as high as possible within the search engines for a variety of reasons. Not only is it a great way to maximize your exposure, but it can help to bring you ready and willing customers and decrease the total cost of marketing for your business as a whole.

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We would love to hear from you. Please let us know how we can help serve you and your business.


NOCO SEO

Serving Search Engine Optimization to Northern Colorado and Beyond